Standard-setting organizations (SSOs) often require member firms to license their
standard-essential patents (SEPs) on undefined "fair, reasonable, and nondiscriminatory"
(FRAND) terms. Courts and commentators in turn have proposed various principles for
calculating FRAND royalties, among them that the royalty should not reflect "the value of
the standard." As we show, however, this principle could be understood to mean any or
all of three distinct concepts, namely that the royalty should not reflect the implementer's
sunk costs; that the patentee should not be able to extract any of the value resulting from
network effects; or that the royalty should be proportionate to the patent's contribution to
the standard.
This Article proposes, as an alternative benchmark, that a FRAND royalty should reflect
the incremental contribution of the patent to the value of the standard. This principle
combines two related ideas: first, that royalties should reflect the hypothetical bargain the
parties would have struck ex ante (prior to standard adoption), in view of the incremental
value of the technology over unpatented alternatives as revealed ex post; and second, that
multiple patents reading on a standard should be valued in proportion to their marginal
contribution ("ex post Shapley pricing"). Our proposal would prevent patentees from
extracting sunk costs or a disproportionate share of standard value, but (contrary to some
approaches) it would enable them to draw some of the increased value resulting from
network effects. We show that our approach is more consistent with sound innovation
policy, and suggest some practical applications
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